We iterated sketched, prototyped and tested in many loops to get our priorities right. It was not an easy task. We needed to find a visual framework that was as simple as possible not to distract from the primary information.
In the end, the SMS lifesaver was developed into a service integrated with SOS alarm. Every time someone calls SOS alarm and reports a cardiac arrest, a notification is sent out to more than 13 000 SMS lifesavers.
Thankfully, cardiac arrests are not something that happens every day in your neighbourhood. But due to the SMS lifesaver service, if it happens, a lifesaver is on his or her way.