Setup of innovation hub in retail – ICAx


itch had the pleasure to be a part of this journey from the onset, in tight collaboration with amazing people at ICA as well as other industry friends.

What we have been doing with ICA is super cool and future friendly, but obviously we can only talk about it in the most oblique way. So here it goes:

With rapidly changing customer behaviors and technology, ICA saw the opportunity to accelerate into new digital services and investigate the technologies on the brink of break-through. itch was involved from early inception and ideas that led to the launch of ICAx to supporting head of ICAx to working with ideation and new ideas. We are proud to have had the pleasure to be one of ICAs trusted partners. The journey is ongoing and we are happy to be a part of innovating the future of retail.


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